Corporate Marketing - Get started with promoting your CSR or sustainability program
Product Marketing - Launch and generate leads for your more sustainable product
Identify the right marketing message & content for your sustainability program or sustainable product
Produce the content that will move the needle - ads, web pages, slides, blogs...
Ensure your communications are on strategy and have the desired impact
If it's the first time you're communicating about sustainability or targeting a specific audience, it's essential to establish your overall message before you start.
Defining your sustainability message ensures it fits with your overall brand, appeals to the needs of your audience, and stands out from competitors' communications.
With this foundation in place, there can be confidence, consistency and efficiency in your communications. Without it, you will waste money on media and months can slip by without generating traction in the market.
We can lead you through the process and develop a message that your internal stakeholders - marketing, sales, sustainability, and leadership - agree on.
How you bring your sustainability message to market depends on where it needs to be presented in the audience journey.
In some cases sustainability will become a significant part of your brand and be presented at the top of the funnel, while in others it will be a smaller consideration late in the sales process.
We help you identify the correct content for your situation and objectives and your audience's media habits.
And we help you integrate sustainability content development into your calendar.
When your sustainability message is in place you will need to ensure that your marketing and sales teams are properly trained so they can carry it out into the marketplace.
They will need tools to do so - such as ads, video, slides, social media posts, articles, and web pages.
With these in place, your audience will receive your sustainability message loud and clear. You will avoid conflicting messages from different departments and individuals, and your brand will stand out in the minds of your audience.
With the foundations in place, next you need to generate a stream of content to inform and remind your audience of your sustainability credentials or sustainable product.
This may include press releases, articles, webinars, guides or videos.
We help you manage the production of a steady stream of content to generate interest in your products, accelerate pipeline, and close deals.
On-demand strategic support to keep your marketing communications programme on track to deliver results.
From briefing creative teams and participating in feedback rounds to updating your communications strategy and providing content ideas.
A marketing advisory service that you can tap into whenever you need it.
Magnetize (James Bryce Smith Consulting)
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