A new era of sustainability in B2B

Sustainability is going mainstream. It’s changing the world of B2B and marketing leaders can take advantage.

The best-selling business book is Bill Gates on sustainability. Børsen and the Financial Times have a daily section on sustainability. Sustainable investment funds are rocketing. Executive bonus programs are being updated to include sustainability metrics. LinkedIn is full of companies promoting their sustainability reports. 

“The biggest commercial opportunity ever” 

And now it’s marketing’s turn to pay attention. In this “decade of action”, disruption will come to every corner of every industry. New winners and losers will emerge. Chr Hansen’s CEO calls it “the biggest commercial opportunity ever”. The largest corporations have made bold environmental and social commitments. And they want their supply chains to contribute. 

Key learnings 

In this webinar you will learn about… 

- The profound impact of sustainability on B2B buying criteria and behaviour 

- Why companies must create sustainability communications specifically targeting customers  

- Opportunities and risks 

- Updating messaging and branding 

- Making sustainability appealing 

- When is the right time 

- What sort of content is relevant 

- Who should participate in the initiative 

- How to get started 

Assess your readiness 

These are some of the questions we will answer during this morning briefing - helping you decide whether to start marketing your sustainability and how to get started. The polls and Q&A will show how your readiness compares with your peers. 

Who is this webinar for? 

- International B2B companies that have invested in becoming more sustainable or have a sustainable story they haven’t told yet

- Marketing directors and managers  

- Sales/commercial directors 

- Managing directors 

- CSR/Sustainability directors 

Format 

Presentation, polls and discussion. 

Agenda 

09:00 Welcome & introduction 

09:10 Why market sustainability to customers 

09:30 How to get started 

09:50 Q&A 

10:00 End 

Your hosts 

The event is jointly hosted by B2B specialists Magnetize and Blue Business. Magnetize helps sustainable companies attract customers with powerful strategy and content. Blue Business helps execute impactful and measurable lead generation and Account Based Marketing communication. 

How to attend this webinar

1. Click register at the top of this page and fill in the form

2. You receive a link and access code by email latest 24 hours before the webinar

3. Log in 5-10 minutes before start

4. Presentation is live. Ask questions in the chat