My mission is to help B2B companies investing in sustainability win market share.
I've been working with b2b marketing for 20+ years. As a marketing director and agency leader, my strategies have helped many international companies attract clients and grow. Companies such as Maersk, FLSmidth, Novo Nordisk, DFDS, AAK, Lactosan and many more.
At the same time, as a diver for many years, I've witnessed beautiful coral reefs become severely threatened by climate change. Therefore, in 2018 I decided to become part of the green transition and took an MBA with a special focus on sustainability at Copenhagen Business School.
I want to see sustainable products and services flourish, and I contribute with marketing strategies and content that differentiate your B2B business, attract customers, and help win business.
Why? Because I want the Earth, our beautiful home, to be restored to its full health, and for business to live in harmony with it.
I come from the UK, am married to a Dane, and live in Gentofte with my wife and two children.
If you have challenges and aspirations around sustainability marketing and communications, I would love to help you. How about a short call to see if there's a fit?
"James is helping us strengthen and support our brand promise, position us strongly in front of customers, and differentiate us from the competition.
"He led us through a smooth and efficient process, first developing the optimal sustainability message for our customers and the rationale behind it.
"Next he implemented the message by creating a package of materials including web pages, slides, articles, print material and social posts.
"These materials ensure we communicate our sustainability message strongly, clearly and consistently.
"Given this success we have already hired James for another project. He is great to work with and we recommend him highly."
Heidi Knudesn, Marketing Manager, Lactosan
Get help with defining your message, producing content, and keeping your sustainability marketing and communications on track. The overall mission is to help you achieve commercial results from your sustainability investments.