enabling your transformation

Turn sustainability into commercial results

The world is waking up to pressing challenges in climate, environment, biodiversity, waste and inequality. 

Customers, employees, investors and regulators now demand responsible business behaviour.

Magnetize helps B2B companies to thrive in this new reality.

We help elevate your sustainability performance and increase your brand preference.

High quality & efficiency assured

Across sustainability and marketing, you'll get the benefit of decades of experience and our comprehensive methodology, Sustainable Brand Transformation, to achieve your goals.

Whether starting or continuing your sustainability journey, we offer  projects and teams tailor-made to your situation.

How we started

Magnetize was founded in 2019 by James Bryce Smith with the mission to help B2B companies turn sustainability into a competitive advantage. 

Ultimately, we envision a future where the top selling brands are the most sustainable brands - and we want to help you get there.

25 years in the game

As a marketing director and agency leader, James has helped many international B2B companies attract clients and grow.

Big companies like Maersk, FLSmidth, Novo Nordisk, DFDS, Amphenol and Novozymes - as well as SMEs like Fossflakes, Lactosan, Leiber and Expanite.

Focus on sustainability

As a scuba diver since the 1990s, James has witnessed first-hand the decline of the natural world. Where once there were beautiful corals alive with fish, now there are grey piles of rubble.

This experience motivated James to help solve the environmental problems the world faces.

In 2018 he took an MBA focusing on sustainability at Copenhagen Business School and has prioritised sustainability ever since.

Denmark and beyond

Magnetize is based in Gentofte, Copenhagen and has customers in Denmark, Europe and beyond.

Whether near or far, we'd love to learn about your business and see if we can help you take the next step in your journey.