Magnetize helps b2b companies commercialise their sustainability.
If you want to communicate about your CSR program or launch a more sustainable product, we can ensure you make it relevant and appealing to customers and differentiated from your competitors.
Messaging and materials
As a strategic & creative marketing agency, we help with messaging and a communications plan, as well as developing sales and marketing materials. We can even run campaigns for you.
We understand the sustainability space and can help you make the most of your sustainability investments - without greenwashing.
Your sustainability journey
Most companies are early in their sustainability journey and that's fine. Some are investing a lot and others a little. Regardless of your situation, there are still opportunities you can take advantage of. Give James a call on +45 9154 0321 and he can help you decide what's right for you.
Want to formalise your sustainability activities?
If you're taking your first steps in sustainability and want to give it more focus, we can introduce you to a sustainability consultant who can help you understand your priority issues and develop an action plan.
My name is James and I run Magnetize. My mission is to help b2b companies investing in sustainability become the market winners.
20 years in the game
As a marketing director and agency leader, I've helped many international b2b companies attract clients and grow. Companies such as Maersk, FLSmidth, Novo Nordisk, DFDS, AAK, Lactosan and many more.
Focus on sustainability
As a scuba diver since the late 1990s, I've been sorry to see beautiful coral reefs alive with fish gradually turn into grey dead-zones. And I was worried that my work was contributing to climate change.
So in 2018 I decided to throw my weight behind the the green transition. I took an MBA with a focus on sustainability at Copenhagen Business School and my priority has been sustainability ever since.
Making an impact
To solve our environmental problems, sustainable products must be chosen over unsustainable ones. So I've made it my mission to help the companies that are trying to be more sustainable make an impact in the market.
Don't mention Brexit
My office is in Gentofte, a few km north of Copenhagen, Denmark. I've been here for a few years and love it. I'm originally from the UK but married a Dane and now we have two children. My Danish gets better after a beer.
If you have challenges and aspirations around sustainability marketing and communications, I would love to help you. How about a short call to see if there's a fit?
"James is helping us strengthen and support our brand promise, position us strongly in front of customers, and differentiate us from the competition.
"He led us through a smooth and efficient process, first developing the optimal sustainability message for our customers and the rationale behind it.
"Next he implemented the message by creating a package of materials including web pages, slides, articles, print material and social posts.
"These materials ensure we communicate our sustainability message strongly, clearly and consistently.
"Given this success we have already hired James for another project. He is great to work with and we recommend him highly."
Heidi Knudesn, Marketing Manager, Lactosan
Get help with defining your message, producing content, and keeping your sustainability marketing and communications on track. The overall mission is to help you achieve commercial results from your sustainability investments.